SOCIAL BEVERAGES
Client: Social Beverages
Studio roam | 2018
https://www.socialbeverages.co.uk/
Studio roam | 2018
https://www.socialbeverages.co.uk/
photography by Social Beverages(left), appearhere(right)
Studio roam worked on the branding of SOCIAL BEVERAGES, a non-alcoholic beverage brand in London.
SOCIAL BEVERAGES has a bold and sophisticated motto; offering a new experience in socializing and having fun with people – without a drop of alcohol. SOCIAL BEVERAGES wanted to express a non-mainstream brand spirit that was antithetical to the adult beverage culture tied to alcohol. It also sought to communicate through a diverse but restrained, consistent online image, including Instagram.
Roam created a logo of progressive spirit, such as the slogan OUTRAGEOUS BEVERAGES, based on the handwritten logo used by the brand owner. We used grid graphics, hand-drawing, and the brand owner's handmade collage and drawing to deliver her bold and passionate message in a loud and fun way. We've used the Brand Image Checklist to help communicate through a variety of venues, such as Instagram and Facebook, consistently applying the brand message in every application.
SOCIAL BEVERAGES made a successful debut at the Mindful Drawing Festival in August 2018.
SOCIAL BEVERAGES has a bold and sophisticated motto; offering a new experience in socializing and having fun with people – without a drop of alcohol. SOCIAL BEVERAGES wanted to express a non-mainstream brand spirit that was antithetical to the adult beverage culture tied to alcohol. It also sought to communicate through a diverse but restrained, consistent online image, including Instagram.
Roam created a logo of progressive spirit, such as the slogan OUTRAGEOUS BEVERAGES, based on the handwritten logo used by the brand owner. We used grid graphics, hand-drawing, and the brand owner's handmade collage and drawing to deliver her bold and passionate message in a loud and fun way. We've used the Brand Image Checklist to help communicate through a variety of venues, such as Instagram and Facebook, consistently applying the brand message in every application.
SOCIAL BEVERAGES made a successful debut at the Mindful Drawing Festival in August 2018.
WE ARE A BOUNDARY-BREAKING BAR,
SERVING LONDON A NEW DRINKING EXPERIENCE
DARING AND SOPHISTICATED,
WICKED AND SALUBRIOUS
DARING AND SOPHISTICATED,
WICKED AND SALUBRIOUS
ALL OUR DRINKS ARE MADE WITH PASSION
WITHOUT A DASH OF ALCOHOL
PARTY, CHILL, CHAT AND HANG OUT
AND FORGET THE WORLD
WITHOUT A DASH OF ALCOHOL
PARTY, CHILL, CHAT AND HANG OUT
AND FORGET THE WORLD
- SOCIAL BEVERAGES
Collages by brand founder, Shinyoung
Poster
Label Sticker
Menu for Mindful Drinking Festival
Hanging sign Mockup
Display idea for Mindful Drinking Festival
photography by Social Beverages
Studio roam
2018
2018