SOCIAL BEVERAGES
Client: Social Beverages
Studio roam | 2018
https://www.socialbeverages.co.uk/
Studio roam | 2018
https://www.socialbeverages.co.uk/
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/4fe64037-dec9-4397-a7fe-6c104cf36c17_rw_1920.jpg?h=62029391b2ec11f3e6ef82158519df79)
photography by Social Beverages(left), appearhere(right)
Studio roam worked on the branding of SOCIAL BEVERAGES, a non-alcoholic beverage brand in London.
SOCIAL BEVERAGES has a bold and sophisticated motto; offering a new experience in socializing and having fun with people – without a drop of alcohol. SOCIAL BEVERAGES wanted to express a non-mainstream brand spirit that was antithetical to the adult beverage culture tied to alcohol. It also sought to communicate through a diverse but restrained, consistent online image, including Instagram.
Roam created a logo of progressive spirit, such as the slogan OUTRAGEOUS BEVERAGES, based on the handwritten logo used by the brand owner. We used grid graphics, hand-drawing, and the brand owner's handmade collage and drawing to deliver her bold and passionate message in a loud and fun way. We've used the Brand Image Checklist to help communicate through a variety of venues, such as Instagram and Facebook, consistently applying the brand message in every application.
SOCIAL BEVERAGES made a successful debut at the Mindful Drawing Festival in August 2018.
SOCIAL BEVERAGES has a bold and sophisticated motto; offering a new experience in socializing and having fun with people – without a drop of alcohol. SOCIAL BEVERAGES wanted to express a non-mainstream brand spirit that was antithetical to the adult beverage culture tied to alcohol. It also sought to communicate through a diverse but restrained, consistent online image, including Instagram.
Roam created a logo of progressive spirit, such as the slogan OUTRAGEOUS BEVERAGES, based on the handwritten logo used by the brand owner. We used grid graphics, hand-drawing, and the brand owner's handmade collage and drawing to deliver her bold and passionate message in a loud and fun way. We've used the Brand Image Checklist to help communicate through a variety of venues, such as Instagram and Facebook, consistently applying the brand message in every application.
SOCIAL BEVERAGES made a successful debut at the Mindful Drawing Festival in August 2018.
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/2a444a86-9c9f-4272-819d-8122edfa267d_rw_1920.jpg?h=0e905f0b5908e222defeeb0efbf5d428)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/8d0855c6-413f-457f-b82c-b9341024069e_rw_1920.jpg?h=956988a4721c867eb8e034ec2e8f01a6)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/ab155da5-e8b7-4589-bf01-151c67f94c50_rw_1920.jpg?h=54a2765dd5866cec93529ea85e7d9966)
WE ARE A BOUNDARY-BREAKING BAR,
SERVING LONDON A NEW DRINKING EXPERIENCE
DARING AND SOPHISTICATED,
WICKED AND SALUBRIOUS
DARING AND SOPHISTICATED,
WICKED AND SALUBRIOUS
ALL OUR DRINKS ARE MADE WITH PASSION
WITHOUT A DASH OF ALCOHOL
PARTY, CHILL, CHAT AND HANG OUT
AND FORGET THE WORLD
WITHOUT A DASH OF ALCOHOL
PARTY, CHILL, CHAT AND HANG OUT
AND FORGET THE WORLD
- SOCIAL BEVERAGES
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/6710fbef-5ab7-41cb-8f96-a47b8ee718c4_rw_1920.jpg?h=c3f7b6d0b8e594a3d7c3643a188f8c74)
Collages by brand founder, Shinyoung
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/653d9700-13ff-44f4-8b9a-af6ef74b228c_rw_1920.jpg?h=627e3177d6e3c1f7138728db454b16a8)
Poster
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/167138e7-7081-4fb8-9db7-4c3f8a8b717c_rw_1920.jpg?h=5b071edcfc76276b8e6a687345cbadf2)
Label Sticker
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/91d0cdbe-779c-45fd-8199-5bde7bd1fda9_rw_3840.jpg?h=059583c9e63829ab13ba81b21cabc737)
Menu for Mindful Drinking Festival
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/d745ab82-07b4-4c80-8c9e-4404ad432bac_rw_1920.jpg?h=b14059555e26e585e13b9c6c26898d23)
Hanging sign Mockup
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/4df32ba6-a8a2-4b57-af07-a3931a0f801d_rw_1920.jpg?h=0da1d74deae76a57c27138a73e617d48)
Display idea for Mindful Drinking Festival
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/09bd5304-45d0-4889-99d0-b5b9d49f1ad2_rw_1920.jpg?h=22a18a1bdba3b59b33d947498b9be725)
photography by Social Beverages
Studio roam
2018
2018