client : Social Beverages 
https://www.socialbeverages.co.uk/
2018
photography by Social Beverages(left), appearhere(right)
Studio.roam worked on the branding of London's non-alcoholic beverage brand, SOCIAL BEVERAGES.
 
SOCIAL BEVERAGES has a bold and sophisticated motto that offers a new experience in socializing and having fun with people – without a drop of alcohol. SOCIAL BEVERAGES wanted to express a non-mainstream brand spirit that was antithetical to the adult beverage culture tied to alcohol. It also sought to communicate through a diverse but restrained, consistent online image, including Instagram.
 
Roam created a logo of progressive spirit, such as the slogan OUTRAGEOUS BEVERAGES, based on the handwritten logo used by the brand owner. We used grid graphics, hand-drawing, and the brand owner's handmade collage and drawing to deliver her bold and passionate message in a loud and fun way. We've used the Brand Image Checklist to help communicate through a variety of venues, such as Instagram and Facebook, consistently applying the bran message in every application.
 
SOCIAL BEVERAGES made a successful debut at the Mindful Drawing Festival in August 2018.



WE ARE A BOUNDARY BREAKING BAR, 
SERVING LONDON A NEW DRINKING EXPERIENCE 

DARING AND SOPHISTICATED,
WICKED AND SALUBRIOUS
ALL OUR DRINKS ARE MADE WITH PASSION
WITHOUT A DASH OF ALCOHOL

PARTY, CHILL, CHAT AND HANG OUT
AND FORGET THE WORLD 

- SOCIAL BEVERAGES


Collages by brand founder, Shinyoung

Poster 

Label Sticker 

Menu for Mindful Drinking Festival

Hanging sign Mockup

Display idea for Mindful Drinking Festival

photography by Social Beverages
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