Hipity Hopity Hair salon BI
히피티 호피티 헤어 살롱 브랜드 아이덴티티
Client : Hipity Hopity
Scope : Naming, BI Design & Applications
Naming : Haein Lee
Studio roam|2021
Scope : Naming, BI Design & Applications
Naming : Haein Lee
Studio roam|2021
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/44ddab26-0cb6-4784-98bb-7a2b4efb1717_rw_3840.jpg?h=931d85ebb802d442d679afe1af9748e6)
히피티 호피티는 대형 프랜차이즈 헤어샵 브랜드에서 서브 라인으로 만든 영 타겟 염색, 시술 전문 미용실입니다. 아카데미의 실력있는 신진 디자이너에게 새로운 기회를 제공하고 젊은 고객들은 합리적인 가격에 좋은 서비스를 받을 수 있는 새로운 헤어샵 브랜드입니다.
Hippity Hopity is a young targeted hair salon specializing in coloring and treatments, created as a sub-line of a large franchise hair salon brand. It is a new hair salon brand that offers new opportunities for talented young designers from the academy and young customers can get good service at reasonable prices.
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/4b7b9b0f-6567-4c78-b3ee-fc28f77ac5ed_rw_3840.jpg?h=02fc248bbc7364b1f67b9b8eb5a4857a)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/fdfb7793-4bbb-4462-9217-73f7802e4a3a_rw_3840.jpg?h=99cc500b44599c5d6ccdaf5f07066355)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/7d9c8555-ce76-4be3-b5aa-4e522a646575_rw_1920.jpg?h=b499ab7c8fe92a765778e849f99954ac)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/cae25a8c-8282-4d06-993e-e90cf7bddd98_rw_3840.jpg?h=dfa323fda8a10658102c46ca4c60917e)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/9c70f938-e1ed-4584-aa74-73a05b73624a_rw_3840.jpg?h=d0910cc1178932dcb0de3581ba51299d)
디자이너와 고객들 모두 기분좋은 발걸음으로 향하는 곳임을 표현하는 ‘히피티 호피티’ 라는 이름을 개발했습니다. 반복되는 운율과 움직임이 느껴지는 워드마크로 깡총깡총 뛰는 즐거운 마음을 상징하는 이름의 의미를 잘 전달하도록 했습니다.
The designers and clients came up with the name ‘Hipity Hopity’ to represent a place where you go with a bounce in your step, and the repetitive rhyme and kinetic word mark helped convey the name's meaning of a bouncing, happy heart.
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/d40b0391-d493-4859-8247-0661f165668c_rw_3840.jpg?h=6fefec26ef3940a3e814b2cdcb70391e)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/8a0ce8be-09a0-4c93-a504-af09b7356ff0_rw_3840.jpg?h=1058fa5c95d139c891886672252aaff8)
밝은 핑크 컬러는 젊고 생기있는 아름다움을 상징하며 기분이 좋아지는 것들을 모아 표현한 아이콘 그래픽, 스티커 그래픽을 통해 즐겁고 기분좋은 메이크오버 경험을 전달합니다.
The bright pink color symbolizes youthful, vibrant beauty and conveys a fun and uplifting makeover experience through iconography and sticker graphics that are a collection of things that make you feel good.
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/7446bd56-75d0-42ad-b90d-ef8a96402d71_rw_3840.jpg?h=b435fb71fa8fe6df2d0ce972845b5303)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/73cc4a9b-7e89-419e-b546-d9495bfdf671_rw_3840.jpg?h=46406c06749314ffc6dac766f23216f1)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/a7514a80-6166-450f-aa71-e24b3c70ccf2_rw_3840.jpg?h=3a9c9ee59315fe4bc241424267844efa)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/a6fca7a8-edf9-482a-b3f4-319e92898eaa_rw_3840.jpg?h=47134c43f0bc0ca709317e847eff64a6)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/75205282-23b5-4548-afe7-079fef1e0546_rw_3840.jpg?h=40ad73fb07b7a3d0f38f0e918e66e88e)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/445853f2-3298-425e-88b7-6c6f32ea0948_rw_3840.jpg?h=e0d9601fd8942dfa729fb2e0c1f3436a)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/0ef05477-a3d2-4deb-af2d-ce01d071ce4f_rw_3840.jpg?h=03d7bd5a5c61fa0a9e96f2a33d86b5ba)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/2bc7bd98-3399-4942-acc2-836bc99e97b5_rw_3840.jpg?h=b9b597767a66aa95b81a28650c52ec31)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/b8b0f835-32f3-42db-9982-68000944a2de_rw_3840.jpg?h=f3eed85fb4fd3ec9d91bb2d79cc6b0d3)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/7ca60998-5366-446c-a867-abc357f9e7ab_rw_3840.jpg?h=c292875759f1466df69d6420012d75c4)
![](https://cdn.myportfolio.com/99005d3e-c40b-498c-8a11-06deede43dab/d7e8d66c-ba81-4e88-92d8-898b95540ab5_rw_3840.jpg?h=f76fa4d7b7cb8304cb521480f87f61a9)
2021
Studio roam
Studio roam