client : BTY Golf Academy 
character designer : Jin-seon Yoo
2018
Studio.roam has developed new BI and brand character of BTY Golf Academy.
BTY stands for 'Better than yesterday'. The brand aims to have lively and bright spirit helping golfers to improve their performance better every day. The previous logo was a rather stiff-looking design which was meant to express the image of 'improvement'. 
We created BI and emblem using golf icons and golf ball characters to communicate more visually and friendly with students and potential customers. ​​​​​​​



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